Premio Lo Nuestro 2023
What’s an artist without their fandom?They define cultural moments and connect passionate people nationwide—just like T-Mobile.
That’s why at the 2023 Premio Lo Nuestro, we celebrated their influence and unwavering support by giving them MORE—with a front row-experience they’ll never forget.
Roles + Responsibilities:
Led the creative concept and storyboarding for Nuestro Fan, a social-first takeover campaign for Premio Lo Nuestro.
Wrote scripts, captions, and interview questions tailored to artists and influencers across T-Mobile’s channels.
Assisted in selecting artists to serve as T-Mobile social ambassadors for the event.
Developed multi-platform content for T-Mobile, T-Mobile Latino, and artist feeds to drive fan engagement.
We flipped the narrative and gave one lucky fan the full celeb treatment—from rehearsals and fittings to walking the iconic Magenta Carpet alongside their favorite artists.
And guess what? We captured their entire journey!
Fandom Activated
We picked a lucky fan, Muriel, from Prince Royce’s Instagram comments for a once-in-a-lifetime trip to Miami. With exclusive access to Premio Lo Nuestro and its artists, we captured every unforgettable moment of their journey.
Giving fans MORE from their faves
To amp up excitement for this year’s Premio Lo Nuestro, Prince Royce and Sofia Reyes starred in our popular Screen Time interview—offering exclusive insight into what’s really on their phones.
More than a Selfie
Our super fan not only hung out with Prince Royce, but also shared a surprise moment with Sofia Reyes on the Magenta Carpet—plus a little extra from T-Mobile.
T-Mobile Latino Takeover
Prince Royce & Sofia Reyes took over T-Mobile Latino’s Instagram stories, sharing exclusive Magenta Carpet moments and highlights from their live performances— including Prince Royce’s new hit, Le Doy 20 Mil, featuring El Alfa.
Sofia Reyes Performance Driver
Just when you thought the night was over, Sofia Reyes surprised fans outside of PLN with an outdoor performance of her latest single, Luna.
Nuestro Fan Feedback
