New York based. Portland raised.

Writer by instinct. Strategist by exposure. Poet by default.

I grew up constantly surrounded by music, theater, family stories, and a constant awareness that culture isn’t something that you can just study—you live in it, inherit it, and carry it with you. That has shaped how I write, how I think, and how I show up in my creative work.

I work where social and culture collide, writing copy that moves fast, feels human, and actually gets the moment. I’ve helped shape social strategies, write social first copy, and bring ideas to life within agencies, music festivals, entertainment spaces, always with an eye toward what people care about, not just what brands want to say.

I’m curious about sociology, power, and why things trend when they do. I’m suspicious of things that feel overly polished or lacks empathy. I believe good creative campaigns come from paying attention: to language, to humor, to the comment section, to the things that are said when they think no one is listening.

Outside of work (and occasionally inside):
♡ I’m a poet.

♡ I love connecting with my Arab roots through food, dance, and loud laughter.

♡ I’m a big hater of imperialism. 

♡ I take pop culture very seriously and astrology semi-seriously.

♡ I'm connected to the moon.

♡ I’ve spent years online learning how people talk, argue, flirt, and form opinions in public.

I love creative work that feels like it breathes. I appreciate teams that care about culture without exploiting it. And I like writing that I can hear.

If any of this resonates, we’ll get along just fine, friend.