When a festival is truly all fun and games
Austin City Limits 2022
In 2022, T-Mobile turned Austin City Limits into the ultimate social playground. With a series of fun, festival-friendly challenges, fans had the chance to level up their entire ACL experience.
How did we do that? By increasing brand awareness and affinity among customers and non-customers alike by elevating T-Mobile’s benefits, and drive meaningful engagement among festival goers and fans back home!
Roles + Responsibilities:
Wrote in-feed post copy to support influencer content around Austin City Limits.
Concepted content and scripted outlines for influencer posts promoting ACL before and during the festival.
Worked with team to develop on-sight activations, games, and perks that will bring festival goers into club magenta and promote them for weekend two.
Wondering what’s inside Club Magenta? Take a peek! Side-stage views, cold drinks, and nonstop vibes all festival season.
Melva’s back at Club Magenta, proving once again she’s the undefeated champ of festival season.
We tapped into a trending format to show how Club Magenta takes the average ACL experience to the next level.
Melva’s back for the perks—but she’s also serving field interviews and fun challenges for a shot at Club Magenta lounge!
Howdy Partner(ships)!
Got that inflight WIFI? Blair & Steven demonstrate how T-Mobile’s in-flight WiFi saves the day when you forget to download your shows.
Blair & Steven give fans a grand tour of Club Magenta—complete with backstage views, custom threads, and all the drinks you could want.
We’ve all begged our bestie for a festival pic—only to get awkward results. Luckily, Teejay Hughes is here with a crash course in perfect posing.
Teejay Hughes shows fans just how easy it is to gain access to the Club Magenta lounge and all its glorious amenities.