Enhancing Lives with Exceptional Cannabis
Before joining Noblecraft in 2021, I already knew the brand: craft cannabis with luxe packaging, made for both newbies and seasoned smokers. My role was to grow our audience while keeping our loyal fans engaged—and that meant tapping into what they loved most: behind-the-scenes farm updates, cannabis education, and early 2000s stoner movie references (yes, Pineapple Express hits every time).
Cannabis is a wild, rule-bending space—and that’s exactly what makes it creatively rich. I leaned into the culture, the quirks, and the look of the product itself to build a voice that felt both elevated and playful. The result? A stronger connection with our core audience and new traction with curious newcomers who spoke the same stoner-chic language.
Northwest Cannabis Company
Cannabis Content Creator
In early 2022, I officially joined Northwest Cannabis Co. as Social Media Manager and co-content creator—after months of helping shape the dispensary’s brand concept and voice behind the scenes. Backed by Noblecraft shareholders, NWCC was set to become Oregon’s largest premium cannabis superstore, and I had the rare opportunity to help bring it to life from day one.
I handled end-to-end content creation and posting across social platforms, managed the Google Business profile, wrote and maintained website copy, and kept product info up to date on WeedMaps and LeafLink. I also launched a cannabis blog to help demystify the cannabis experience for first-timers and deepen our connection with seasoned smokers alike.
Our concept was simple: cannabis should elevate your adventure, whatever that looks like. Through conversational copy and a helpful, knowledgeable tone, we built a brand voice inspired by the trusted budtenders that make every visit feel personal.
Take a hike, touch grass, light it up!
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