The Luke Combs Tour
Luke Combs isn’t your typical rockstar. He’s gone from playing to 10 people in a bar to selling out stadiums nationwide—and somehow, he’s still the same good ol’ Luke who puts fans before fame.
So, how do you get even closer than front row at a Luke Combs show? Powered by T-Mobile’s lightning-fast 5G, we gave his biggest fans a connection money can’t buy—a surprise, one-on-one phone call from the man himself.
Roles + Responsibilities:
Wrote copy for visuals and in-feed posts promoting the Luke Combs ticket offer for T-Mobile customers.
Scripted a call-to-action video for Luke Combs to invite fans to join our looped FaceTime experience.
Ideated and scripted On the Line and green-screen tour announcement video content, and wrote social copy to promote the content across artist and brand channels.
“Bootleggers” Unite
T-Mobile utilized its powerful 5G network to connect all the Luke loving “Bootleggers” to their favorite artist, allowing them to feel like they are apart of Luke Combs’ tour and be closer to the community no matter where they reside.
On The Line
T-Mobile brought fans the ultimate way to connect with their favorite artist—nationwide. Ten of Luke Combs’ fans got the chance to have a one-on-one call with the country super star through T-Mobile’s powerful 5G network.