Hometown: Unlocked
What shaped your favorite artist before the fame? In Hometown Unlocked, T-Mobile invites artists to take us back to where it all began—sharing the places, people, and moments that made them who they are.
Powered by T-Mobile’s fast 5G, we prove that no matter where you're from, there’s no limit to where you can go.
Roles + Responsibilities:
Collaborated with creative studio to concept and launch a signature content series for T-Mobile.
Researched and crafted personalized interview questions in collaboration with artist teams to reflect each artist’s story.
Wrote promotional copy for T-Mobile and artist channels to support the series launch and drive engagement.